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July 1, 2019 Rebecca

How to Market Your Dental Practice Relocation

You have a new address and want to make sure your patients and vendors know where to find you. It is not as simple as notifying the U.S. Postal Service and moving on. You need to update your digital footprint and print marketing, as well. Here’s how.

Website

In addition to updating your website’s footer and contact page to reflect the new address, you’ll want to scour the rest of the site to ensure your old address is not mentioned — this includes images of a map with driving directions or landmarks noted, as well as meta descriptions that reference your old address or neighborhood. 

Email

A no-brainer yet sometimes-overlooked step is to update the practice’s address in all email signatures across all employees at your practice. 

Social

After updating all contact information on your social media pages to include new address and hours, be sure to promote the move on these pages, as well, in hopes of generating new leads. 

Google

Even the all-knowing Google needs to be notified of your move. In addition to updating the address listed with Google Maps, upload a new photo of the outside of your building and request a new “Google My Business” mailer to verify your new address. Please note that this can take up to five days. 

Professional associations

Contact all agencies and associations that you are a member of, including the Better Business Bureau, local study clubs and your state dental association, to make them aware of your new location.

Online directories

Your own website aside, most dental practices have 30 or more online directory listings, such as Yelp, Manta, Yellowpages.com, and Bing, that need updating.  

Print

Because printed materials have a long lead time, start updating brochures, business cards, print ads, and other marketing collateral as soon as you know your practice’s new address. Once the new materials have been printed and the move has been made, be sure to replace any existing materials. 

Vendors

Be sure to notify your suppliers of the practice’s new address and date of the move. Your payroll processing company, insurance companies, electronic claims processors, accountant and attorney, and the U.S. Drug Enforcement Agency should all be made aware of the move, as well. And yes, the U.S. Postal Service will also need to be notified of your move and forwarding address. 

What’s next?

After preparing for your dental practice to relocate, contact the experts at Professional Transition Strategies to ensure a seamless process from packing to marketing.



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