Why It’s Important to Give Back to the Dental Community

It’s one thing to treat your patients and staff with compassion and care, but if you’re not extending your reach into the dental community as a whole, you’re missing an altruistic opportunity. Yes, giving back will make you feel all warm and fuzzy, but you’ll also receive the benefits of cause marketing. Here’s how to make your presence felt in the dental community.

Why partner with a cause

You could certainly donate a certain percentage of your profits for a tax write-off at the end of the year to a cause near and dear to your heart, but choosing to partner with one particular organization will leave a lasting impression on those involved. By attaching your name to a nonprofit, you receive the added bonus of name recognition within the community and those it serves. It’s a win-win for your dental practice and the charity.

How charitable acts affect your dental practice

Every employee worth their weight in gold will take pride in working for a company that gives back. By setting an altruistic precedent, you then tend to attract like-minded individuals and, in turn, shift the culture of your dental practice. What’s more, by further planting your roots in the industry, you are likely to remember all the reasons why you fell in love with dentistry in the first place, most of which focuses on patient care.

Ways to give back

While financial donations go a long way, they certainly aren’t your only option. Reach out to local organizations to find a way to donate your time, perhaps by working with victims of domestic violence to restore their smiles or offering your services to children who don’t have access to affordable dentistry options. Take it one step further by sitting on the board of directors. The choices are only limited by your passion for giving back.

How PTS gives back

The staff at Professional Transition Strategies feels compelled to give back to the dental community. PTS supports the American Academy of Cosmetic Dentistry’s (AACD) nonprofit, Give Back A Smile (GBAS), which heals some of the effects of domestic and sexual violence by restoring the smiles of adults who have received dental injuries to the front teeth from a former intimate partner, family member or due to sexual assault. Through Kids In Need of Dentistry (KIND), PTS also recognizes the need to increase the oral health and happiness of low-income Colorado children in need by eliminating dental disease through treatment and education.

What’s next?

Contact the experts at Professional Transition Strategies for more ways to make your dental practice stand out.