November 28, 2022
Why New Patients Care About Your Dental Practice’s Website
How often do you pick up the phone to contact a business before checking out its website? The answer is likely never since you’ll want to answer some of your burning questions before initiating contact. The same is true of new patients looking to make a switch. But what changes should you make to your website so your dental practice stands out above the competition? Here, we outline what steps to take to put your website to work for you.
Answer questions up front
Before even knowing if you’re accepting new patients, someone in the market for a new dentist will most likely want to get answers to burning questions upfront. Most people want to know the bio of the dentist, what kind of procedures you do, what types of insurance you accept, and more. (As a bonus, these are also questions dental service organizations (DSOs) may have when looking to acquire practices.)
First impressions make a big difference. It’s one thing to have a website and another to have one that is attractive and easily navigable. In fact, according to Stanford University, 75% of people judge the credibility of a company based on its website design. If leads aren’t being converted into patients, chances are, your website layout is confusing and/or the information on it isn’t credible, among other factors.
Put technology to work
There are so many free tools to better your business’s website through Google, if you know where to look. First, start by optimizing your Business Profile, which includes up-to-date contact information and hours of operation so you can be found on Google Maps and at the top of searches. Then, create a free keyword strategy using the Keyword Planner, and start tracking leads with Google Analytics. There are also paid advertising options available using Google Ads, targeted toward your key demographics.
Start a blog
As part of your SEO strategy, you’ll want to start a blog to set your dental practice above the competition. Using keywords will help your website rank higher in search results over time. This works equally well for dentists who are new to practice ownership to build up their patient base and experienced dentists looking to reboot their marketing strategy. Plus, you’ll be able to show off your expertise to those in the market for a new dentist.
Optimizing your website may seem like just another task to add to your already-full plate. A true professional will make sure your website is mobile-friendly, loads quickly for visitors, ranks for those all-important search terms and generates new leads for your business. Above all, you’ll be proud to show off your hard work to new patients and even potential buyers.
If you aren’t keeping up strides with the dental world, chances are, you’re missing opportunities to grow your business. Contact the experts at Professional Transition Strategies for more ways to up your marketing game.