December 5, 2022
Top 5 Tools for Running Your Dental Practice
We all know the key to running a successful dental practice is working smarter, not harder. Not only does maximizing efficiency lead to better patient care, but it also frees up your time to maintain that all-important work-life balance. But with most life-improving techniques, this can sometimes be easier said than done. That’s why we’ve rounded up some of the best tools for running your dental practice to get the most out of your business experience and improve your bottom line.
Mind your budget
The ability to be able to forecast future profits is priceless. Create your own simple equations or find a template using Microsoft Excel or Google Sheets, or let QuickBooks do the work for you based on previous income and expenses, as well as upcoming expected opportunities.
Analyze your finances
Financial decisions should be made with lots of care, and a financial analytics tool will do the trick. There are a number of programs available specifically for dentists with dashboards to connect all your data into one interface to give you the whole picture of your financial past, present and future.
Track your marketing
It’s not always easy to tell if your marketing efforts are paying off, which is why you’ll want to invest in a marketing dashboard tool. Most importantly, you’ll want to track key performance indicators (KPIs) and your return on investment (ROI) to see if your plan is paying off in higher revenue. Excel gives you the ability to create custom dashboards to help you determine your best strategy going forward.
Trace your online presence
Search engine optimization (SEO) is just one part of a successful website to help new patients find your dental practice online. As part of your SEO strategy, you’ll want to start a blog to set your dental practice above the competition. Using keywords will help your website rank higher in search results over time, which you can track using Google’s Keyword Planner and Google Analytics.
Track your projects
Chances are, you always have something non-clinical in the works at your dental practice, and the best way to keep tasks on track is with a project management tool. Programs like Trello and Asana give you the ability to assign tasks to others while being able to track progress and deadlines, whether that’s researching new suppliers or updating your Google Business Profile.
Whether you’re getting started in your new dental practice, looking to grow your business or preparing for an inevitable transition, you’ll want the right tools in place to help you along the way. Contact the experts at Professional Transition Strategies to keep your dental practice going in the right direction, no matter what stage you’re in.